Are you the medium and the message?
Marshall McLuhan was one of the most influential communication theorists of the 20th Century. Regarding media, he coined the phrase “the medium is the message.” But what exactly did he mean by that? Medium A medium is a vehicle through which something is communicated or conveyed. Television is one way to communicate a message and twitter is another. McLuhan’s theory purported that the means or medium of communication was intimately related to how its message would be perceived and that the way a message was communicated was as important as the message itself. For example, there would be a difference in perception of the same...Read more …