What’s the big deal about eating together?
The President’s Choice concept was developed by a talented group of food-inspired people who knew back in the mid-80s that Canadians deserved better quality food choices for their hard-earned dollars. The premise was simple: develop unique or superior products that offer a better value. Since then, PC has become known as one of Canada’s best-known trademarks–some of us may have noticed the brand this side of the border, too, on our local supermarket shelves. A TV Ad? Evangelism? Are you wondering why you should care? Or, wondering how a food concept company has anything remotely to do with evangelism? Well, under normal circumstances it...Read more …
